Difficulties of using SEO
SEO运用的难处
Personally, I think the benefits of using organic search outweigh the cons.我个人认为使用SEO的好处超过了坏处。 However, I don't want to be entirely biased here so we should discuss "the pains" of using organic search.但是，我不想完全是有偏见的，所以我们在这里应该讨论使用有机SEO搜索的“痛苦”。
Organic search can be difficult to measure.有机搜索可很难衡量。 Without sound goals, key performance indicators, and analytics to measure your success, organic search efforts can be hard to associate a dollar value with.没有健全的目标，关键性能指标和分析，以衡量你的成功，基本的搜寻努力能够就很难同商业价值联系起来。
Organic results take time.有机SEO结果需要一段时间。 There something to be said in the world of search engine marketing for being patient.有一些应该说在世界上的搜索引擎营销的耐心。 Unlike a paid campaign where results are immediate, organic rankings can take some time to generate.与付费广告系列结果是立即的相比，有机SEO的排名可能需要一些时间来产生。 In some cases, (due to various factors such as competitiveness of key words, online competitors with larger budgets etc) you may never achieve top organic ranking for a key phrase.在某些情况下， （由于各种因素，如竞争力的关键的话，在线与较大的竞争对手预算等） ，您可能永远不会实现有机SEO排名最高的一个关键短语。
With organic search taking longer and being harder to measure, organic search can often be a tough sell to management and decision makers in your organization.有机SEO搜寻的时间，并难以衡量，有机SEO的搜索往往是一个艰难的销售管理人员和决策者在您的组织。 Search in general is a new media and many executives still do not think search is credible.搜索一般是一个新的传媒和许多管理人员仍然不认为搜索是可信的。
For me, I have seen many success stories as a result of using organic search.对我来说，我已经看到许多成功的故事，由于使用有机SEO搜索。 Whether it's to promote your brand or to sell your product, organic search is a cost effective way of marketing yourself in the online world.无论是推动你的品牌或出售您的产品，有机SEO搜索是一个成本效益的方式营销自己的网上世界。 I will mention it again, with Google as many as 85% of all click throughs are organic.我会再次提到它，与谷歌多达85 ％的所有点击得来的有机SEO。 If you do not have an "organic presence" you could be missing out on a lot of potential traffic to your site.如果你没有一个“有机SEO的存在， ”你可以错过了具有很大的发展潜力您网站的流量。
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